Online Reputation Assessment Checklist
Follow these steps to complete your own online reputation assessment checklist
- Log out of all Google services.
- Go to google.com and start your search by simply entering your company’s name.
Complete various searches:
- Search Your Company’s Name
- Search Your Personal Name (as the owner/CEO)
- Search With and Without Your City and State After the Name
- Search the Names of Your Products and Services
- Search Your Employees’ Names (in some cases depending on your business)
- Search Any Usernames You Use for Your Business on Certain Sites, Such as Social Media
- … and any other keyword phrases that are closely related to your business
- Develop a list of additional search phrases by adding descriptive modifiers behind your company’s name.
Some of the common terms that angry consumers use when talking about businesses online include:
- Rip Off
Once you have this list ready, enter each phrase into the search engine, such as “your company name + rip off” to get a list of results.
- For each keyword, scroll down the first page of the results for each keyword phrase you enter and take note of what you see so you can quickly refer back to it as you implement an online reputation management strategy. Use our enclosed assessment worksheet to help you keep track.
- Are there any related searches at the bottom of the search results that should be of concern?
Although many consumers never scroll past the first page of the results, be sure to at least scan the first 5 pages of results.
Search additional search engines, such as Bing (bing.com) Yahoo (www.yahoo.com) and others following the same steps as noted above for Google.
Search Local Listings & Review Sites
- Google My Business
- Yahoo Local
- Bing Local
Search the Better Business Bureau Website
Search Complaint Websites
- Search Social Media Sites
- Social Mention to Pull Mentions from Different Platforms
- Set Up Google Alerts for Keywords Related to Your Brand
- Research and Select Additional Social Media Monitoring Tools for Ongoing Maintenance
- Ice Rocket